There is increasing demand for programmes that can introduce spoken English to pre-school and primary age children. The English as a Foreign Language (EFL) market is a multi-billion dollar industry which, in Japan alone, is estimated to be worth $2bn (£1.6bn). The character has global recognition - Enid Blyton's original Noddy books have been translated into 40 languages and more than two million Noddy books are sold worldwide every year. The rights deals, for Hong Kong, South Korea, Taiwan and Malaysia, are earning the company £1m and the packages are expected to go on sale next year.Ĭhorion has predicted it will earn further significant revenues both from these markets and from other international territories. Enid Blyton's much-loved character Noddy is to be used, under a new rights deal, to help teach children in South East Asia how to speak English.Ĭhorion, the company that owns the rights to Noddy, has developed two packages - Learn English with Noddy and Noddy Early Learning - to help children learn the language.
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